Ellie owns and operates a cosmetic brand based out of Los Angeles California.
With a large social media presence on Instagram and TikTok, the brand was doing amazing organically. But she wasn't utilizing the power of paid advertising or retention marketing!
Even further, there were a ton of optimizations to be made to the average order value and helping increase the overall conversion rate on the website.
Over a 90-day period, we implemented an omni-channel marketing strategy that yielded impressive results, including a 122% increase in sales, a 96% increase in conversion rate, and a 63% increase in average order value.
The brand's existing marketing efforts were disjointed, leading to suboptimal conversion rates and ROAS.
Our team devised an omni-channel marketing strategy to provide a cohesive customer journey across all touchpoints, resulting in higher sales and improved customer experience.